CBS Outdoor Bus Mapping

Over the last two years, Basemap has worked with CBS to develop a unique mapping application that enable CBS sales staff to sell advertising on bus routes through-out the UK. The first application of its type, CBS busmapper incorporates every bus route in the uk and its corresponding audience broken down by demographics. 

CBS uses busmapper in the following ways:

One of the greatest strengths of bus advertising is its mobility. Visibility research and consumers themselves tell us that as buses move this captures their attention. CBS Outdoor’s proprietary bus mapping tool now provides significant accountability by visually demonstrating the coverage delivered by an individual campaign – both national or local.  

Not only will it help you plan bus, but all outdoor advertising campaigns in proximity to Tube, National Rail and Tram stations as well. Map your retail/business locations or consumer catchment areas across individual towns, ISBA regions or all of GB and visualise them in proximity to bus routes or stations. How might you use bus mapping to help plan your campaign?  

Planning a national campaign - All national bus packs for T-Sides, Supersides, Lower Rears, Streetliners and Mega Rears are pre loaded onto the planning tool. Visualise the national coverage a bus campaign provides. (click here for an example)  

Planning a London campaign - Visualise the coverage gained from a Greater London, London Gold, Heritage or LED bus campaign. See how a traditional or digital campaign on the Tube can reach consumers close to point of sale (click here for an example) 

Planning a regional campaign - Visualise the coverage gained from an Urban Superside bus pack across all regions such as Avon or Tyne & Wear (click here for an example)

Planning a tactical campaign for a store opening, cable area, postal sectors? See which bus depots or packs best cover these specific geographies (click here for an example) 

Planning a local campaign - Discover the most efficient bus depots to cover local catchment areas. Such areas can be created by “mile radius” or “drive time” and bus mapping visually identifies the bus depots that best cover these catchment areas (click here for an example)  

What are the demographics of your target audience – for example ABC1s in Birmingham? Bus mapping will illustrate the areas with the highest index of your target audience using postal sector and census information. Then visualise which bus depots best reach your target audience (click here for an example)

Planning a point of sale campaign - Visualise which Tube, Tram or National Rail stations are within a specified distance e.g. 500m of your stores/business locations (click here for an example)

For more details about CBS Outdoor, please contact them directly:

This is one of many applictions that Basemap can provide. Contact Basemap with your requirements